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Construction companies aren’t normally associated with the colour pink for their branding. However, the Mendi Group of Townsville (Qld) recently took the huge leap, painting its new Kenworth and B-double trailers pink in support of women in the construction industry as well as two local charities. “When we were looking at the purchase of two new truck and trailer combinations we decided to make the purchase significant to the greater community,” says Mendi Group owner Jeff Doyle. “We’ve found that women commit to what they’re doing, they’re motivated to the task.”

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