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Pacific Haulage was established in Gisborne on the North Island’s east coast in 1985 to service a five-year NZ Forest Service contract. Three men – Graham Manson, Mike Treloar and Calvin Paddon who had worked together in the forestry industry in the 1970s as diesel mechanics – joined forces to establish the business with, as Treloar puts it, “very second-hand trucks”. When Graham Manson exited the company in 2000, Warwick Wilshier – owner of Rotorua-based Williams & Wilshier – bought into Pacific Haulage with a one-third share. The Gisborne region has a strong export-oriented forestry industry which contributes significantly to employment and infrastructure in the region.

Download standing tall in timber industry case study